There is always a reason to dress up.

Have you seen this Guinness' new ad? I think it's just wonderful remainder - There is always a reason to dress up. New ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it. 

Watch the short documentary for more information on the Sapeurs here .

Peace, joy and ♥
  xoxo Ramona 


  1. jap noskatiijos un patika, pat manam viiram un beernam :) gribeeju ar par sho uzraxtiit, iespeejams ....bet tu jau sho biji teikusi agraak, ka vajag svineet dziivi pareizi un apgeerbties sviniigi taapat jo nekas nenotiek, jo dziive notiek

  2. Hi Ramona!!! So funny and inspiration post.
    I love your blog
    Would you like to follow each other on BLOGLOVIN?
    The Indian Savage Diary

  3. I've never seen this video, but it looks so nice and inspiring!


  4. Superīgākā reklāma , tieši tā ! Es dievinu cilvēkus kas make an effort !

  5. Thanks for showing this here, dear Ra, as I normally don´t watch TV or other films I would have missed this cool spot if you had not shown this here!

    xx from Bavaria/Germany, Rena


  6. I have never seen this commercial before! I love it!

  7. I have just discovered your blog and it was so nice - I totally agree with what you wrote. It's not about wealth or the quality of fabric, but what's inside the heart of a person. Actually it's what I wrote in the end of my post this week - it was about makeup: "what's the point of wearing good products if a person is nasty". Principles are so important! Great post! denisesplanet com

  8. Cool! Great video.



  9. i havent seen that but its awesome :)